The Strand, one of Manhattan’s iconic bookstores, will host a book launch for Lori Marso’s latest, “Feminism and the Cinema of Experience,” Thursday, Feb. 13, from 7 to 8:30 p.m.

Joining Marso in conversation is documentary producer Zoë Kase. The event will be in the third floor Rare Book Room at 828 Broadway on 12th Street.

Marso, the Doris Zemurray Stone Professor of Modern Literary and Historical Studies, started a “Women in the Movies” film series when she arrived at Union in 1997. The series evolved into a feminist film course.

In the book's introduction, Marso shares her impressions of conversations about film with Union students as she develops her argument that camerawork, sound, editing and new forms of narrative provoke discomfort in viewers. These techniques and the affective responses they can ignite (ambivalence, cringe, stasis, horror) invite viewers to feel like feminists.

Dedicated to those Union students, the book is described by film scholar Rosalind Galt as “exciting, original and beautifully argued.”

“Feminist criticism and analysis are especially needed these days, and the book opens a space for these conversations,” Marso said.

Tickets can be purchased through Eventbrite.