Typeface/Font Usage

The three primary typefaces for Union College are Hockey Night Serif Medium, Azo Sans and Lust Text. They were chosen to feel modern and legible, and also because they have a slight flair.

Bold, clear fonts are used for headlines, with varying weights and sizes to create a hierarchy of information. Subheads and body text maintain readability and consistency in simpler fonts, often in black or garnet.

• Hockey Night Serif Medium is a display font that should be used for headlines or significant brand moments and celebratory executions. It may also be used sparingly to help differentiate pieces of content on a page. It is good for highlighting numbers and in infographics. It should always be used as capital letters only in its medium typeface.

• Azo Sans is a san serif font with clean, contemporary styling. This font should be used for primary body copy, photo captions, sidebars, callouts, disclaimers and long format text. Alternate weights or italics can be used at the designer’s discretion.

• Lust Text is a serif font with a modern but sophisticated feel. This font should be used for body copy when serif type is desired, formal invitations and as an alternative to AZO. Alternate weights or italics can be used at the designer’s discretion.

In cases where the primary typefaces are not available, Times Roman and Arial may be substituted. The use of these alternative typefaces should be limited to body copy, general business documents, and electronic media such as PowerPoint presentations, email or e-newsletters and the Web. These alternative typefaces should not take the place of the primary typefaces in marketing communications that are used to build the brand of Union College.